2022
The Chase Creative Consultants
The Chase Creative Consultants
Client
M&S Bank
M&S Bank
Brief
M&S Bank wanted an anti-fraud campaign and film that outlines common tactics used by phone call scammers.
M&S Bank wanted an anti-fraud campaign and film that outlines common tactics used by phone call scammers.
My input
Idea, initial development and storyboard, presence on set, supported by a team from The Chase.
Idea, initial development and storyboard, presence on set, supported by a team from The Chase.
M&S Bank
Anti-Fraud film
Anti-Fraud film
Insight
When under pressure it is difficult to make the right decision.
When under pressure it is difficult to make the right decision.
Solution
A game show style film where contestants are presented with real-life scam scenarios and must choose from three common responses, showcasing the tension and high stakes involved in making the right decision, whilst educating people on the correct response in this situation.
A game show style film where contestants are presented with real-life scam scenarios and must choose from three common responses, showcasing the tension and high stakes involved in making the right decision, whilst educating people on the correct response in this situation.
