2023
The Chase Creative Consultants
The Chase Creative Consultants
Client
BASF Agriculture
BASF Agriculture
Brief
BASF Agriculture's long serving campaign - Farming, the Biggest Job on Earth, wanted to propose a new mission - For the love of farming. The client requested a graphic device that reflects unity, love, growth and agriculture.
BASF Agriculture's long serving campaign - Farming, the Biggest Job on Earth, wanted to propose a new mission - For the love of farming. The client requested a graphic device that reflects unity, love, growth and agriculture.
My input Idea, symbol and initial development.
BASF
For the love of farming icon
For the love of farming icon
Solution
A heart icon that replicated planting and growth, and the coming together of two halves.
A heart icon that replicated planting and growth, and the coming together of two halves.
